Packaging is the first thing consumers see on the shelf. Studies show that it takes less than 7 seconds to make a purchasing decision, and packaging plays a central role in that instant. A visually appealing pack communicates quality, freshness, and value even before the product is tasted.
Colors, shapes, and finishes are not just aesthetic—they are strategic tools of persuasion.
Colors evoke feelings. Red attracts attention and can stimulate appetite, black stands for exclusivity and premium quality (often used in meat products), blue suggests hygiene and safety (perfect for fish or medical products), while white conveys purity and freshness (widely used in dairy). Strategic color choices in packaging can align with the product’s identity and target audience. The emotional reaction triggered by the right color can be what drives the hand from the shelf to the shopping cart.
The format and tactile experience of packaging are also key. A special smooth or matte finish may signal premium quality; a rigid shape might suggest safety and structure, while flexible packaging communicates practicality and convenience. The choice of materials—glossy or opaque, soft-touch or crisp—creates a physical connection with the consumer. This sensorial engagement can significantly influence perception and brand recall.
Niederwieser's wood effect finish
Nothing damages brand perception faster than poor print quality. Blurry images, faded colors, or misaligned graphics create a negative impression. On the contrary, sharp details and accurate color rendering reflect care, technology, and product integrity. In food packaging, printing is not just decoration—it’s a mark of professionalism and attention to detail that reassures the consumer about what they’re about to eat.
Understanding how much packaging aesthetics influence buying behavior, Niederwieser has made major investments in high-resolution flexographic printing technologies—most recently by expanding our printing department with a new machine. This addition boosts our production capacity up to 450 meters per minute, while still delivering vibrant colors, crisp edges, and perfect registration, even at high speeds.
We guarantee consistent quality from the first to the last roll. With our in-house color kitchen, we mix, test, and reuse inks to ensure chromatic accuracy across all batches. An automatic clichés mounting system with laser and camera alignment drastically reduces setup time and waste, achieving precise results from the very first print.
At every step, we put efficiency and sustainability first. We reuse inks, adopt thin yet high-performance films, solvent-free adhesives, and mono-material structures designed for easier recycling. From clean, minimalist designs to bold, complex, multi-color graphics, our printing service is crafted to maximize your brand’s visibility on the shelf.
Every step of our process is designed for both performance and sustainability: we reuse leftover inks, print on thinner but high-performance films, use solvent-less adhesives, and prefer mono-material structures that are easier to recycle. Whether you need a minimalist design or a complex, multicolor layout, our printing service is engineered to maximize your product’s shelf appeal.
We support our customers from the design phase to final print optimization—ensuring packaging that doesn’t just protect the product, but helps sell it.
👉 Want to see what premium packaging looks like? Request a printed sample or get in touch with our team.
