Some think coloured packaging is just for looks. It’s not. It’s actually a secret weapon for shelf domination.

Coloured films and pouches combine performance with presence: they safeguard food with reliable barrier protection, simplify production and logistics, and make your products – and your brand – stand out on the shelf.

Intense white is the go-to choice for cheese packaging, and for various reasons. Its excellent opacity and barrier properties effectively shield contents from light and air, helping to preserve quality and freshness.

White packaging also achieves that clean, natural look sought out by dairy consumers, inspiring a sense of freshness and purity – the hallmark of cheeses like feta and mozzarella.

Plus, it’s a neutral background, perfect for highlighting your logos and labels while discreetly hiding any minor imperfections in the cheese or packaging itself.

Black makes a statement.

In food packaging, it’s used to achieve a sophisticated, premium appearance and is especially popular in meat packaging, as the sleek black background creates a striking visual contrast against the rich, succulent hues of meat products. It’s a smart choice that helps maintain a consistent product appearance and positively influences buyer perception, for example by making natural product fluids less visible.

Translucent blue is often used for internal transport, as it makes quality control easier and improves traceability. Any tears, foreign material or contamination are easier to spot against a blue surface – which is why blue is usually preferred in controlled environments where hygiene is key.

That said, there is blue… and then there is blue. Cast coextrusion gives our blue packaging a significantly more intense colour compared to blown-extruded films and pouches.

And it matters, because more intense colour equals easier quality control and quicker detection in case something is not as it should be.